Ottawa, ON. – The founding Council and membership of the CRSB was honoured to receive the Canadian Cattlemen’s Association (CCA)’s Beef Industry Innovation and Sustainability Award (BIISA).
The award was presented by Bob Lowe, Vice President of the CCA at a reception during their Annual Meeting last night. CRSB Chair Anne Wasko, and Timothy Hardman, Beef Director for World Wildlife Fund US, one of CRSB’s founding members, accepted the award.
Presented on behalf of the beef producers who operate Canada’s 60,000 beef operations, BIISA recognizes innovations that contribute to the competitiveness and sustainability of the Canadian beef industry. The CRSB founding council and membership were nominated for establishing transformational change in the Canadian beef industry through fostering collaboration between producers and a diverse stakeholder base to achieve common goals in support of sustainable beef production.
Lowe, one of the founding members of the CRSB Council, noted that the alignment of beef producers, food retailers, conservation groups and other value chain members in the development of the CRSB legitimizes sustainable beef production in the public eye and underpins producers’ social license to operate. “It also ensured producer priorities were included from the outset and reinforced later in the Certified Sustainable Beef Framework” he said. Today, in part as a result of the CRSB, Canada is recognized as a world leader in sustainable beef production and for its ability to overcome barriers to achieve a greater good, added Lowe.
Ottawa, ON. – The founding Council and membership of the CRSB was honoured to receive the Canadian Cattlemen’s Association (CCA)’s Beef Industry Innovation and Sustainability Award (BIISA).
The award was presented by Bob Lowe, Vice President of the CCA at a reception during their Annual Meeting last night. CRSB Chair Anne Wasko, and Timothy Hardman, Beef Director for World Wildlife Fund US, one of CRSB’s founding members, accepted the award.
Presented on behalf of the beef producers who operate Canada’s 60,000 beef operations, BIISA recognizes innovations that contribute to the competitiveness and sustainability of the Canadian beef industry. The CRSB founding council and membership were nominated for establishing transformational change in the Canadian beef industry through fostering collaboration between producers and a diverse stakeholder base to achieve common goals in support of sustainable beef production.
Lowe, one of the founding members of the CRSB Council, noted that the alignment of beef producers, food retailers, conservation groups and other value chain members in the development of the CRSB legitimizes sustainable beef production in the public eye and underpins producers’ social license to operate. “It also ensured producer priorities were included from the outset and reinforced later in the Certified Sustainable Beef Framework” he said. Today, in part as a result of the CRSB, Canada is recognized as a world leader in sustainable beef production and for its ability to overcome barriers to achieve a greater good, added Lowe.
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